Laura Sirk

Laura Sirk currently serves as Senior Director of Software Business Strategy & Insights at FICO, having transitioned from a role as Director of Revenue Operations & GTM Strategy at Rithum. At Rithum, Laura achieved the integration of two eCommerce organizations post-merger and developed comprehensive reporting to bolster Global Sales operations. Prior experience at FICO included roles as Director of Global Sales Strategy & Business Insights and Senior Manager of Global Sales Strategy, where Laura focused on strategic analytics and business transformation. Other positions include Lead Analyst at Merkle, Senior Lead at Dish Network, and various analytical roles earlier in Laura’s career. Laura holds an M.B.A. with a concentration in Data Analytics from the University of Cincinnati and a Bachelor’s Degree in Biochemistry from Miami University.