Asel Yerdes

Asel Yerdes is a highly experienced professional who has worked in various roles within the marketing industry. Asel currently serves as the Regional Brand Manager APAC at FICOSOTA, leading cross-regional teams in launching new niche categories in the APAC markets. Prior to this, Asel held positions at Unilever and Procter & Gamble, where Asel managed multi-million dollar brands and led successful marketing campaigns. With a strong background in business development and account planning, Asel has a solid foundation in market research, analysis, and planning. Asel has also pursued further education in digital marketing strategies and analytics to enhance their skill set.