FICOSOTA
Asel Yerdes is a highly experienced professional who has worked in various roles within the marketing industry. Asel currently serves as the Regional Brand Manager APAC at FICOSOTA, leading cross-regional teams in launching new niche categories in the APAC markets. Prior to this, Asel held positions at Unilever and Procter & Gamble, where Asel managed multi-million dollar brands and led successful marketing campaigns. With a strong background in business development and account planning, Asel has a solid foundation in market research, analysis, and planning. Asel has also pursued further education in digital marketing strategies and analytics to enhance their skill set.
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FICOSOTA
FICOSOTA is a fast growing company, a manufacturer of home and personal care products, tissue and snack food. Already a leader on many European markets, our company works hard to offer customers high quality products, effective decisions and excellent results. The needs of our clients define our products development. Customer preferences guide our creativity and make us constantly modify our products to be able to respond even to the bravest ideas and constantly changing and evolving market. The satisfaction of our customers is our biggest prize. A team from various fields of young experts works constantly to make the life of the customers more comfortable, easier and calmer. We always look for innovation and stability, we combine simplicity and progressive approach to develop a product with a character – our products are combination of tradition and innovation. Stability, constant growth, ability to acquire the best practices and models from the newest and innovative approaches and implement them on the market is our talent and passion.