Sofia Trigo is an experienced Product Manager currently leading the PETS product portfolio at Fidelidade since December 2022, where responsibilities include monitoring product life cycles, identifying market opportunities, and collaborating with cross-functional teams. Prior to this, Sofia held multiple positions at PepsiCo from May 2018 to November 2022, including managing iconic brands such as Doritos and Cheetos, supporting marketing strategies, and overseeing innovation launches and performance tracking. Earlier experience includes roles at Lactalis Nestle as a Trade Marketing Junior and as a Marketing Trainee at Nestlé, focusing on product development, sales analysis, and e-commerce support. Sofia holds a licenciatura in Economia from Nova School of Business and Economics and a Master in International Management from ISCTE Business School, complemented by an academic stint at the University of Gothenburg.
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