Ville Salomaa

Ville Salomaa is an experienced digital marketing professional currently serving as a Digital Product Manager (MarTech) at Fidelity Canada since April 2019. Previously, Ville worked at BSI from September 2016 to March 2019, where responsibilities included leading the Marketing Automation team for the BSI Americas segment, implementing marketing automation strategies, and enhancing data governance compliance. Ville's earlier experience includes a role as a Digital Marketing Assistant at Toyota Auto Finland Oy, focusing on digital marketing campaigns. Educational qualifications include a Master's degree in Digital Innovation Experience from the University of Waterloo and a Bachelor of Business Administration in Business Information Technology from Laurea University of Applied Sciences, among other certifications. Ville has expertise with tools such as SalesForce, Pardot, and Google Analytics.