Luke Farrell is a seasoned professional in product development and social media strategy, currently serving as Head of Rapid Product Development and Associate Director at Fidelity International since October 2016, focusing on customer propositions in personal investing. Prior experience includes roles as Vice President, Head of Social and Community Engagement at Barclays UK, and Associate Vice President, Social Media Strategist at Barclays Wealth and Investment Management. Additional experience encompasses various positions at Profero, where innovative methods in social media were developed for client engagement, and early career teaching Online Business to students at City & Islington College. Luke holds a BA in Marketing & Advertising from the University of the Arts London.