Arial Friedman

Arial Friedman is an accomplished marketing professional with extensive experience across various industries, including finance, healthcare, and hospitality. Currently serving as the B2B Workplace Acquisition & Employer Marketing lead at Fidelity Investments, Arial previously owned and operated GrooveAnywhere, where innovative marketing strategies resulted in significant audience engagement improvements. As Chief Marketing Officer at Grifols, Arial developed a marketing department that supported over 300 donation centers and led impactful campaigns to enhance brand awareness. Additional roles include shaping brand strategy at Blue Cross NC, consulting for Citi and Starwood Hotels, and contributing to American Express's digital marketing efforts. Arial co-founded the LSA Foundation, a nonprofit dedicated to mental health awareness, and holds an MBA from NYU Stern School of Business, as well as a BS from American University.