Joel A. Rodriguez is a Salesforce CRM Analytics Architect with a strong background in project management and business analytics. Currently employed at Fidelity Investments, they streamline data measurements and design dashboards to enhance enterprise performance. Previously, Rodriguez worked at BNSF Railway, where they developed the first Einstein Analytics dashboard capable of displaying 54 different KPIs and led initiatives in customer support management that significantly reduced call volumes. Their entrepreneurial experience includes founding PERFORMANCE PPF, an automotive paint protection film business. Rodriguez holds a Bachelor’s degree in Business Administration/Accounting from Washburn University and continuously enhances their skills through Salesforce Trailhead training.
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