Kathy Liu

Kathy Liu is a seasoned marketing and strategy professional with extensive experience in leading roles across various industries. Currently serving as Director of Strategy & Governance and Director of Consumer Strategy & Segment Marketing at Fidelity Investments since August 2021, Kathy previously held senior product marketing positions at Farmers Insurance, focusing on digital sales and growth and emerging technologies. Prior to that, Kathy managed marketing for well-known brands such as Fisher Price and Barbie at Mattel, along with brand management at Nestlé and Amway, where responsibilities encompassed nutrition and beauty categories. Kathy began her career with roles in finance and law, including positions as an ETF trader and corporate paralegal. Kathy holds an MBA in Marketing from the University of Michigan's Stephen M. Ross School of Business and a BA in Economics from Amherst College.