Josh Sowter

UX & UI Designer at Fidelman & Co

Josh began his design journey in 2003 when he graduated with merit from the internationally accredited AAA School of Advertising in Cape Town. Over his 17-year career, he has learned how to breathe new life into brands through reshaping client stories using research, ideas, strategy, and execution. He uses functional designs and campaigns to problem-solve specifically in digital environments.

He went on to co-found a successful design company in 2014 that attracted well-known ‘household-name’ clients. As a creative director, Josh managed big complex projects including large product range re-brands. His work and mindset have always expanded beyond the boardroom table, helping clients’ profits grow time and time again.


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