Lara Shackelford

Lara Shackelford is the CEO and Founder, Chief AI Officer at Fidere.ai, focused on rebuilding trust with customers through AI-enhanced experiences. Lara has a strong background in technology marketing, product marketing, and demand generation, having worked with companies like Gartner, Intel Corporation, and Microsoft. Lara also has experience in strategic advisory roles and has a diverse educational background, including a Postgraduate Diploma in Artificial Intelligence from Saïd Business School, University of Oxford.