Massimo Fierro

Head Of Marketing B2b And Marketing Corporate Office at Fiditalia

Massimo Fierro has a diverse work experience spanning over two decades. Massimo started their career as a Tutor in "Philosophy of Law" at Università degli Studi di Bari from September 1996 to December 1999. Massimo then worked as a Marketing Consultant at GMPRgroup, where they executed media relations, digital communication activities, and B2B direct marketing campaigns from February 2000 to June 2002. Massimo later joined Sound Public Relations as an Account Executive from June 2002 to April 2004.

In 2004, Massimo joined Fiditalia, where they held various roles. Massimo started as Trade Marketing & Corporate Communication role from April 2004 to February 2006, focusing on communication projects for B2C products. Massimo then worked as a Trade Marketing Supervisor from March 2006 to December 2009. From January 2010 to September 2011, they served as Deputy Head of Operational Marketing and Communication office. From October 2011 to January 2013, they held the position of Marketing Project Manager & Product development. Lastly, they served as Head of Marketing B2B and Marketing Corporate office from February 2013 with no specified end date. In this role, they managed internal teams and external providers, developed strategic marketing plans with a focus on B2B and institutional topics, implemented digital marketing activities for lead generation, and oversaw social media and content marketing management. Massimo also analyzed market trends and sought business opportunities, as well as engaged in co-branded marketing projects with national partners in various sectors.

Massimo Fierro's education history starts in 1993 when they attended Università degli Studi di Bari, where they pursued a degree in Law and achieved a score of 110 out of 110 with honors. Following this, in 1999 to 2000, they enrolled in the MCM Master program at Tecnopolis, specializing in Marketing & Communication. During this time, they studied various subjects such as product marketing, corporate communication, advertising, public relations, media planning, and benchmarking.

In 2000, Fierro participated in a course on web marketing at Somedia. This course covered topics related to marketing online, direct email, and digital advertising. Lastly, in 2004, they completed a journalism course at the Ordine dei Giornalisti - Lombardia. Here, they focused on skills related to press releases and press articles.

These chronologically arranged educational experiences provide a comprehensive view of Massimo Fierro's academic background, highlighting their degrees in Law and Marketing & Communication, as well as their additional training in web marketing and journalism.

Links