Chris Sparling

Director at Field Effect

Chris Sparling is a seasoned entrepreneur and business leader. He has served as Chief Financial Officer for MetaLab and has also co-founded a variety of tech startups, including SaaS, digital goods, and digital service businesses.

In 2013, Sparling joined forces with business partner, Andrew Wilkinson, to start Tiny Capital—a successful firm that specializes in acquiring software businesses. In 2019, Sparling took one of Tiny’s businesses, WeCommerce, public on the TSX:V. And in early 2023, Tiny and WeCommerce entered a definitive agreement to merge—Sparling now acts as Chairman of the company.


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