Matthew Bayfield

Matthew Bayfield is an accomplished executive with extensive experience in consulting and leadership roles across various sectors. Currently serving as the Chief Executive Officer of Field London since March 2016, Matthew focuses on delivering transformation strategies for SMEs, working with high-profile clients such as Fleetway Travel, Tesco, and PwC. Previous leadership roles include CEO positions at NexantECA and Parity Group PLC, where Matthew successfully executed a three-year turnaround and established a new executive team. Additional responsibilities as Managing Partner at TURN2 and OgilvyOne further highlight Matthew's expertise in managing data practices and consultancy services. As a founder of both Tree London and Earwig World Wide, Matthew has effectively built and launched innovative solutions in market research and software development. With a consulting background starting at Acxiom UK, Matthew has consistently contributed to enhancing business intelligence and value creation in various organizations.