Fierce Whiskers Distillery
Ruben De Leon is a seasoned sales professional currently serving as Senior Sales Leader at Fierce Whiskers Distillery, where significant achievements include developing key account relationships and driving 146% top-line growth. Prior experience at Deep Eddy Vodka as Market Manager for South Texas involved contributing to a 28% CAGR in global revenue and managing major retail relationships. Previous roles at MillerCoors included Area Sales Manager, where strategic positioning resulted in market leadership, and various positions that enhanced on-premise sales and distributor partnerships. Ruben began a career at Andrews Distributing, managing brands like Red Bull and achieving significant sales goals. Ruben holds a Bachelor of Science in Business Administration and Management from Del Mar College.
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Fierce Whiskers Distillery
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At Fierce Whiskers Distillery, we’re inspired by Austin’s authentic, and sometimes, peculiar spirit. Once described as an “inconsiderable village” by the 19th president Rutherford B. Hayes, this town still proudly holds up to his back-handed moniker. Today, you’ll find a new wave of pioneers creating premium goods for its community, and we’ve set out to produce the best quality whiskey right in the heart of the city. Brilliance takes time, and just like Austin, greatness is achieved through stubbornness.