FIFA
Alexandra Morrison is a seasoned professional in sports competition management, currently serving as Competition Manager at FIFA since April 2022. Prior experience includes working as Football Operations Coordinator at UEFA, where responsibilities included delivering match operations for the UEFA Europa League and overseeing National Team and Futsal Competitions. Alexandra's background also features roles at Major League Soccer as Senior Coordinator for International Operations, managing key events such as the CONCACAF Gold Cup and the Mexican National Team Tour, and contributions to high-profile tournaments like the 2016 Copa America Centenario. Earlier career highlights include player tracking system specialist roles with Zebra Technologies, logistics coordination for Super Bowls XLIX and L, and camp administration for youth programs. Alexandra holds a Bachelor of Arts in Psychology with double minors in Sports Management and Business Administration from the University of Arizona.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.