FIFA
Amiel Walia is an accomplished professional with extensive experience in partnership development and sales within the sports and media industries. Currently serving as the Vice President of International Partnership Sales at Asia Football Group, and also as a Senior Partnership Development Manager at FIFA since October 2019, Amiel has been instrumental in securing global commercial partners for major FIFA tournaments and crafting innovative activation strategies. Prior roles include Partnership Development Director at Arsenal F.C., where regional and global commercial partnerships were managed, and positions at Discovery Inc. and Channel 4, focusing on advertising sales and client relationship management. Amiel holds a Bachelor's degree in English Literature from the University of the West of England and has a strong educational foundation from Reading School.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.