Amit Desai is an experienced strategy consultant currently serving as the Strategy Lead for FIFA since April 2021, focusing on Global Football Development. In addition, Amit has been a Director at AD Consulting since August 2020, advising clients in the sports and entertainment sectors on business and product strategies. Notable projects include developing business strategies for startups and shaping digital product strategies for major telecommunications firms. Previously, Amit worked at UEFA from March 2019 to August 2020, where an organization-wide Innovation Strategy was created and implemented. Prior experience also includes a role as a Digital Strategy and Innovation Consultant at Accenture from January 2015 to February 2018, covering extensive project lifecycles. Amit holds a Master of Business Administration from Imperial Business School (2025) and a Bachelor of Science in Economics and Geography from UCL (2014).
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