Christian Edwards is an experienced marketing professional with a diverse background in sports and brand management. Currently serving as Head of Football Marketing at Frasers Group until September 2024, Christian has previously held significant roles, including Marketing Executive at The Kraft Heinz Company and Consumer Marketing Manager for The Bigger Picture at Sky, focusing on sustainable initiatives. Other notable positions include Marketing Executive at Sky Sports, Senior Marketing & Campaigns Officer for the Mayor of London, and Brand Marketing Manager at BT. With a degree in English & Sports Science from Loughborough University, Christian combines a strong educational foundation with comprehensive industry experience, including work at FIFA as Campaign Marketing Manager for FIFA+.
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