Darya Smirnova possesses extensive experience in sports management and media operations, having worked for prominent organizations such as FIFA and the Directorate for Sport and Spectacular Events in Moscow. Currently serving as a Personal Assistant to the Director of Commercial Partnerships at FIFA, Darya previously held roles at FIFA and EF Education First, focusing on media sales, travel operations, and public viewing licensing for major events. Previous experience includes managing press operations for significant sporting events, such as the IIHF Ice Hockey World Championship and the Rio 2016™ Olympic Games. Darya holds a Master's degree in Sport and Fitness Administration/Management from the FIFA Master and is pursuing a postgraduate degree in Sport Marketing and Sponsorship at the Johan Cruyff Institute.
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