Marta Larrinaga

Marta Larrinaga is an accomplished procurement professional currently serving as the Head of Procurement at FIFA since March 2021, where responsibilities include leading the procurement function under the Chief People, Technology & Operations Officer. Prior to this role, Marta held positions such as Senior Procurement Manager at FIFA and Category Manager for Primary Packaging at Carlsberg Group, managing glass bottle procurement for Western Europe. Marta also served as Head of Procurement EMEA for Restaurant Brands International, overseeing direct procurement for brands like Burger King and Popeyes, and held managerial roles in global procurement and private label product development at DIA Group and Kraft Foods, respectively. Marta's educational background includes a Bachelor in Business Administration from Universidad Carlos III de Madrid, along with international experience from universities in Manila and Zurich.