Michael Hirsiger is an accomplished Brand Manager at FIFA, starting in November 2023, where responsibilities include leading brand management activities for major tournaments and competitions. Prior to FIFA, Michael served as a Marketing Project Manager at Swatch Group, focusing on global marketing strategies during the 2022 Beijing Winter Olympics. Additional experience includes key roles at FIBA, Nike, adidas, and Procter & Gamble, highlighting expertise in marketing strategy, product launches, and event management. Michael holds a Bachelor of Science in Finance and Economics from Boston College and has a diverse background in the sports and consumer goods sectors, demonstrating a strong track record of driving brand success and revenue growth.
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