Pedro J Caffa is an experienced Social Media Manager with a strong background in digital content management for prominent sports organizations. Currently serving as Social Media Manager for FIFA since September 2022, Caffa oversees social media and digital content for significant events like the FIFA World Cup and FIFA Women's World Cup. Previously, at Samba Digital from September 2016 to September 2022, Caffa led social media strategies for top European and Brazilian sports brands, enhancing engagement in Latin America and Spain for clients such as PSG and Tottenham Hotspur. Additional experience includes roles at FOX Sports, Avatar, ESPN, and Twenty Two Sport Management, complemented by educational credentials in audiovisual communication and sports journalism from Universidad Nacional de San Martín and ETER Escuela de Comunicación.
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