Zaira Starnai

Senior Business Office Manager - Partnerships & Media at FIFA

Zaira Starnai is a seasoned professional in the sports industry, currently serving as Senior Business Office Manager for Partnerships & Media at FIFA since August 2017, following various roles in the Executive Office of the Secretary General. Prior experience includes a Match-Day Operations Internship at Leicester Tigers and a Teaching Assistant position at Università Cattolica del Sacro Cuore. Zaira has also interned in marketing and communications at Sport Against Racism Ireland and in institutional communications at Comune di Coassolo Torinese. Zaira holds an Accredited Certificate in Integrative Coaching from the School of Positive Transformation and multiple degrees from Università Cattolica del Sacro Cuore, including a Master's in Business, Media and Organisational Communication and an International Master in Management, Law and Humanities of Sport from the FIFA/CIES International Programme.

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FIFA

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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.


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