FIFCO USA
Inga Grote-Ebbs has a strong background in brand management and marketing. Inga is currently working at FIFCO USA as a Brand Director, overseeing various beer portfolios. Prior to this role, they served as a Brand Director for Labatt USA and Genesee & other brands at FIFCO USA. Inga also has experience as an Adjunct Faculty at the Rochester Institute of Technology - Saunders College of Business. In the past, they held positions as a Marketing Director at CooperVision, a Global Brand Leader at Bayer, an Associate Brand Manager at Reckitt Benckiser, and a Demand Analyst at Ortho Clinical Diagnostics. Inga's work experience spans across multiple industries, showcasing their expertise and versatility in brand management and marketing.
Inga Grote-Ebbs completed their Bachelor of Science degree in International Business, Marketing, and European History from the Rochester Institute of Technology from 2003 to 2007. Inga later pursued an MBA degree with a specialization in Brand Management, Competitive and Organizational Strategy from the University of Rochester - Simon Business School from 2008 to 2010. In addition to their formal education, Inga obtained a Social Media Marketing Certificate from eCornell in July 2021.
FIFCO USA
Our Purpose and Values Our values define who we are and how we work. We believe that it’s our responsibility to not only grow our business but to also improve the neighborhoods where we work and make a positive contribution to our environment. We do this by building relationships with people in our communities who help us understand where to focus first. This allows us to pursue ideas and projects that make a real and sustainable difference for our employees, partners and community. Our Approach to Business FIFCO USA embraces a Triple Bottom Line approach to business that prioritizes people, planet and profits. By connecting with our community and caring for our environment, we have an opportunity to connect with our customers and build our business. In each of our communities, you will see us volunteering, investing and partnering with people and organizations that promote our neighborhoods, strengthen our workforce and promote and sustain the world around us. We believe that when you do the right thing, your business results follow!