Rob Hertenstein

Rob Hertenstein's work experience began in 2006 at Synergy Business Management, where they worked as a Marketing Analyst until 2007. Rob then moved on to Gelia Wells & Mohr, where they served as a Research Analyst from 2007 to 2009. In 2009, they joined Rosina Food Products, Inc. as a Marketing Analyst until 2010. Rob then worked at North American Breweries, Inc. as a Consumer Insights Analyst from 2010 to 2015, and later became a Brand Strategist from 2015 to 2018. Rob Hertenstein's most recent working experience is at FIFCO USA, where they started as a Brand Manager for Labatt USA in 2018 and later became the Director of Innovation from 2020 to 2023. Currently, Rob Hertenstein holds the position of Director of Strategic Partnerships at FIFCO USA, starting in 2023.

Rob Hertenstein completed their Bachelor of Science in Marketing from Canisius University in 2002. Rob then pursued further education and obtained their Master of Business Administration (MBA) from the University at Buffalo School of Management, The State University of New York, graduating in 2006.