Brand and Marketing

The Brand and Marketing team at FIFCO USA is responsible for developing and executing marketing strategies that align with the company's commitment to the Triple Bottom Line approach—people, planet, and profits. They manage various aspects of brand development, advertising, public relations, influencer relations, and internal communications to enhance brand awareness and engagement. The team's efforts are focused on promoting the company's diverse portfolio, including beer brands, Lipton Hard Iced Tea, and Seagram's Escapes, while fostering community connections and environmental sustainability.