Mario E. Aldana

Mario E. Aldana is an experienced marketing and sales professional with a strong background in trade marketing and account management. Currently serving as Trade Marketing Manager at FIFCO since November 2018, Mario has held multiple roles within the company, including Regional Trade Marketing OWNER and Trade Marketing Manager for the Traditional Channel in Central America. Prior experience includes key positions at Kimberly-Clark, where responsibilities extended to managing key accounts and overseeing wholesale channels, and at Distribuidora Piracanta S.A. as Gerente Comercial, managing extensive product distribution across numerous routes. Mario has also worked at Philip Morris International as Regional Sales Manager and held various roles at Codicasa/Distribuidora Marte and Ambev Centroamerica. Mario holds a Master’s degree in Marketing from ENAE and a degree in Economics from Universidad Rafael Landívar.