Shimelis Adane

Shimelis Adane currently serves as the National Trade Marketing Manager at Habesha Breweries since April 2023, previously holding the position of Senior Category Brands Manager and Head of Trade Marketing at Awash Wine S.C. from March 2020 to June 2023. Shimelis has extensive experience from Diageo, where roles included Trade Activation Manager and Regional Activation Supervisor from September 2015 to March 2020. Educational credentials include a Bachelor of Laws (LLB) from the University of Gondar, a Project Management certificate from Addis Ababa University, and a Master's degree in Business Administration and Management from Unity University. A proven track record in executing marketing plans, managing teams, and driving sales growth across various beverage segments is evident in Shimelis's career.