Abla Sidi Baba

Abla Sidi Baba is a seasoned marketing professional with extensive experience in digital strategies and media trading. Currently serving as a Senior Media Trading Specialist at fifty-five since December 2023, Abla previously held the position of Growth Manager at Akwaï, where impactful advertising campaigns generated 75% of qualified leads, along with overseeing digital acquisition strategies and managing CRM data for improved operations. Prior roles include Growth Manager at Spark.do, where campaign management and client relationships were key, and Digital Marketing Consultant at inDigital, focusing on strategic development and business growth. Abla's career also includes roles at Warner Bros. Entertainment, Les Cinémas Pathé Gaumont, Tictactrip, and Racine, showcasing a comprehensive skill set in marketing and business development. Educational qualifications include a Master Grande École from emlyon business school and a Licence in Économie de gestion from Paris-Pantheon-Assas University.