Adelina B.

Adelina B. is an experienced MarTech and AdTech expert currently serving as Media Lead at fifty-five, where they lead a team in media measurement and strategic impact across global markets. Previously, Adelina held positions such as Head of Digital & Acquisition at ZAION and Senior Media Consultant at Converteo, where they developed and executed full-funnel media strategies for notable clients. Adelina's early career includes roles as an E-Business Manager at ONIBI and a Digital Marketing Assistant at Arval BNP Paribas Group. They are pursuing a Bachelor's degree in Foreign Languages and Literatures at the University of Bucharest and have a Master's degree in E-Commerce from université de Franche-Comté.