Fight Cancer Foundation
Allan Penrose is an experienced marketing professional currently serving as the Head of Brand and Marketing at Fight Cancer Foundation since August 2021. Prior to this role, Allan held positions such as Team Manager at the Australian Bureau of Statistics for a brief period in 2021 and General Manager of Marketing at The Reject Shop from 2010 to 2019, where significant changes in customer communication were implemented. Additionally, Allan's prior experience includes being Brand Manager for Toys, Flybuys, and Christmas campaigns at Target Australia, Business Director at Solomon Partnership Advertising Agency focusing on Coles Supermarkets, and Group Account Director at George Patterson Y&R with responsibilities for Kmart and other clients. Allan holds a degree from RMIT University, completed between 1982 and 1984.
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Fight Cancer Foundation
Fight Cancer Foundation was established in 1989 as the Bone Marrow Donor Institute with the vision to give cancer patients a second chance of life. A concerned group of parents who had experienced first hand the devastation and helplessness of having a child with leukaemia, vowed to ensure that no other families would suffer the way they had suffered. Their mission was to establish a bone marrow donor registry in Australia, for patients with leukaemia and other blood cancers, who could not find a match within their own family. At the time, the only option was to search overseas registries, which was extremely expensive and there were often lengthy delays. Just over 20 years later, Fight Cancer Foundation is now a national charity, managing the BMDI Cord Blood Bank; providing support and hope for families at patient & carer accommodation centres; support for patients to cope with cancer through and after their treatments; and funding research that focuses on finding a cure to deliver our vision; giving cancer patients a second chance of life.