Basel Alakkad

Basel AlAkkad is an experienced marketing professional currently serving as a Senior Paid Social Consultant at Fightclub Belgium, managing a diverse client portfolio that includes notable brands like Whirlpool and Guylian Chocolates. Prior to this, Basel held the position of Digital Performance Manager at Accenture Song, where strategic performance plans and digital campaign setups were developed to align marketing efforts with business objectives. Experience as a Digital Marketing Expert at Vlerick Business School involved crafting and overseeing digital marketing campaigns, while earlier roles included performance marketing at Wunderman Thompson and a digital media internship at Proximus. Academic credentials include a Bachelor's degree in Business Management and Marketing from UC Leuven-Limburg, along with various digital marketing certifications.