Fightclub (BE)
Koen Janssen is an experienced professional in talent acquisition and human resources, currently serving as a Talent Officer at UPTHRUST, a global digital business acceleration office, since April 2022. Janssen’s role involves implementing growth marketing processes and building high-performing digital products for various organizations. Additionally, Janssen holds the position of Talent Officer at Fightclub Belgium, which focuses on creative and measurable brand success. Previous experience includes HR Consulting at Dixon HR, KMO Recruitment Consulting at Randstad Belgium, and a Human Resources Assistant position at BASF. Janssen holds a Master's degree in Organizational Behavior Studies from KU Leuven, completed in 2020.
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Fightclub (BE)
We put brands, companies and products on the (digital) rails for more leads, greater turnover and more business, by fusing creativity and performance. A strong brand that doesn't convert is useless. And a digital strategy without a strong brand is hopeless. In the end, marketing is always about winning. And in order to win, every piece of the puzzle needs to fit, from brand strategy to core creative idea, from social media to Google Ads. Full-funnel, where creativity meets performance.