Fightclub (BE)
Mathieu De Belder is an experienced professional in growth marketing and team leadership, currently serving as People Lead for the Growth Team at Fightclub in Belgium since January 2025. Prior to this role, Mathieu was with UPTHRUST for three years, holding positions as Growth Squad Lead, Growth Project Manager, and Growth Marketer. Their earlier experience includes a role as a Growth Marketer at GrowForce, where Mathieu contributed to developing predictable sales funnels and enhancing companies' lead generation strategies. Mathieu began the professional journey at Karavaan Streetcatering as a student employee from June 2018 to February 2020. Educationally, Mathieu holds a Bachelor of Business Administration (BBA) in Small Business Administration/Management from Karel de Grote-Hogeschool and participated in a program at Florida Universitària in 2019.
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Fightclub (BE)
We put brands, companies and products on the (digital) rails for more leads, greater turnover and more business, by fusing creativity and performance. A strong brand that doesn't convert is useless. And a digital strategy without a strong brand is hopeless. In the end, marketing is always about winning. And in order to win, every piece of the puzzle needs to fit, from brand strategy to core creative idea, from social media to Google Ads. Full-funnel, where creativity meets performance.