Sofian Abida is a seasoned data scientist and analyst with a strong background in marketing, analytics, and business insights. Currently employed at Figma as a Data Scientist in the Marketing department since January 2023, Sofian previously held the position of Lead Analyst at Vista from April 2021 to December 2022, contributing to the company's data-driven initiatives for small businesses. Prior experience includes serving as Business Insights & Analytics Manager at Club Med, where support was provided for marketing and sales teams across North America, and as a CRM Data Analyst at Bouygues Telecom. Sofian's educational background includes a Master of Science in Applied and Computational Mathematics and Statistics from the University of Notre Dame, alongside a Master's degree in Big Data, Marketing & Management from TBS Education.
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