Federico Hertel Gherardi

Federico Hertel Gherardi is the Founder & CEO of Figmenta, an agency specializing in social engagement and digital content production for lifestyle brands, since July 2007. Gherardi is also a Partner at Milano SPACE, a role held since January 2020, and previously served as a Partner at FashionLook from January 2014 to May 2016. As a cofounder of Mobilezr and a Partner at Uptraction, Gherardi contributed significantly to the digital landscape between 2011 and 2012. In earlier roles, Gherardi managed a team at Bassilichi Group, focusing on user-centered design and web standards, and worked as a freelance web designer at FHG - web production. Gherardi holds a degree from Università degli Studi di Firenze, obtained in 2000.