Anissa Sabrina Briki

Anissa Sabrina Briki is a seasoned professional with extensive experience in digital marketing and training management. Currently serving as the Global Training & Digital Marketing Manager at Laboratoires FILLMED since March 2023, Anissa led the relaunch of the academy platform for doctors and deployed an innovative B2C2B campaign which increased patient clinic visits. Previously, Anissa worked as a Paid Search Manager at GroupM from March 2022 to March 2023, where responsibilities included overseeing digital advertising for high-end clients and implementing A/B testing strategies to enhance campaign outcomes. Anissa began a career at Google from January 2020 to February 2022 as an Account Manager, managing client accounts and nurturing strong relationships to exceed performance targets. Anissa holds a Bachelor's degree in Fashion Business from Istituto Marangoni, completed in 2019.