Marketing and Demand Generation
About
The Marketing and Demand Generation team at Finaktiva is responsible for creating and executing strategies to drive awareness and lead generation for the company's financial services tailored to SMEs in Colombia. This team collaborates on campaigns, utilizes data analytics to optimize outreach efforts, and fosters relationships with potential clients to enhance engagement and conversion rates. Through innovative marketing initiatives, they aim to position Finaktiva as a trusted partner for SMEs seeking financial solutions.