Finch
Yalda S. currently serves as a Senior eCommerce Account Strategist at Finch, a position held since September 2018, where responsibilities include driving SEM strategies, managing PPC campaigns for medium to large eCommerce businesses, and analyzing performance metrics using various tools. Previous roles at Finch included positions as eCommerce Account Strategist, Junior eCommerce Account Strategist, and Trainee. Yalda S. also worked as a freelance translator for Global Dolmetscher and held a working student position at LafargeHolcim, focusing on market data analysis and presentation preparation. Early professional experience includes serving as a Sales Manager at Zero Clothing, overseeing sales, distribution, and customer service. Yalda S. holds a Master of Science in Business, Management, Marketing, and Human Resource Management from FernUniversität in Hagen and a Bachelor of Science from the University of Bremen.
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Finch
Finch is a marketing management company. They provide solutions for online advertisers. It manages AdWords campaigns for advertisers with the purpose of growing revenues and optimizing for profit in a SaaS-based model. This helps them offer e-commerce and lead generation solutions for their clients through profit driven advertising.The companyuses science and reason to build optimized and granular campaigns and drive them with an intelligent bidding machine that collects data needed to set the optimal cost for clicks in order to meet their client’s financial constraints and business objectives. It provides a fully-automated pay per click optimization product that learns exactly how much a click is worth and then uses that information to decrease costs and improve conversions of sales.Finch was founded by Bjorn Espenes and Eric Maas in 2009; and is headquartered in Draper, Utah.