Pierre van der Westhuizen

FinChoice is an innovative digital financial service provider who specializes in fast loans, insurance and VAS products digitally to a growing base of customers in Africa. We are obsessed with customer experience, usability, conversion, transparency and instant fulfilment. These key themes are at the heart of our decision-making processes and approach to product development. We are a small team of talented software engineers, analysts, product owners, marketing and credit risk specialists that collectively chase our vision of being our customer’s favourite digital financial services provider. We build our platform for scale using a mixture of technologies and patterns. We believe that our focus on innovation and creating the best digital experiences for our customers will continue our significant growth in customers and profitability.