Nicola Potter

Nicola Potter has a diverse work experience spanning over several years. Nicola currently works at Finder, where they started in 2020 as a Brand Partnerships Specialist. Nicola was promoted to Brand Partnerships Manager in August 2021 and eventually became a Senior Brand Partnerships Manager in July 2023.

Before joining Finder, Nicola worked at Nine from 2018 to 2020. Nicola held the position of Content Partnerships Manager, where they focused on delivering integration solutions for clients across The Today Show and Today Extra. Nicola also had responsibilities in commercial modeling, cross-platform campaign integration, stakeholder management, and the creation of go-to-market assets.

Prior to Nine, Nicola was at Finder from 2016 to 2018, working as a Public Relations Associate. In this role, they cultivated relationships with media contacts in finance, business, and insurance sectors and had various duties such as pitching to publications, content strategy, media monitoring, data analysis, SEO, and link building strategies. Nicola also managed a PR support team based in the Philippines and received recognition for their excellent work from the Public Relations Institute of Australia and Mumbrella CommsCon.

Nicola's career started at Social Ammo in 2014, where they initially worked as a Content Creator. After five months, they were promoted to Content Marketing Manager, responsible for managing a team of six content creators, designing content strategies, and overseeing the company's social media platforms.

Overall, Nicola Potter has extensive experience in brand partnerships, content partnerships, public relations, and content marketing.

Nicola Potter completed their high school education at Abbotsleigh Girls School from 2003 to 2009. Nicola then attended Barker College from 2010 to 2012, although the degree name and field of study are not specified. From 2013 to 2014, Nicola pursued a Bachelor's Degree in Business Administration and Arts Psychology at Macquarie University. Finally, they completed their education at Macquarie University from 2015 to 2016, earning a Bachelor's Degree in Media, Culture and Communications with a focus on the field of study.