Osama Asif

Osama Asif is a seasoned marketing professional with extensive experience in brand management and corporate marketing. Currently serving as Head of Brands at Fine Daily, focusing on the Kingtox brand, Osama has previously held significant positions including Chief Marketing Officer at Frella and Team Principal at Caffé Praha. Notably, Osama spent nearly a decade at Red Bull, progressing through roles such as Brand Manager and Regional Head of Field Marketing, where responsibilities included implementing marketing strategies on campuses. Earlier experience includes leadership roles at AIESEC in IBA, focusing on corporate partnerships and team recruitment, and a marketing internship at Kaymu.pk. Osama holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration, completed in 2016.