Rogelio Pier Martinez

Rogelio Pier Martinez is currently the COO at Finhabits. Rogelio has held this position for 4 years and 9 months. Prior to this, they were the Vice President at Ocean Media for 3 years and 4 months, and before that they were the Vice President at IRI for 3 years and 1 month.

Martinez has extensive experience in leading teams and optimizing strategies to grow internet startups into industry leaders. Rogelio is also skilled in identifying white spaces and opportunities, and implementing strategies to increase sales and revenue. Some notable accomplishments include creating a pricing playbook for a pharmaceutical company which grew the top line revenue, margins and also captured share (+$10MM), redesigning the price pack architecture of a major foot care brand to streamline value proposition to the retailer (+$8MM), and pioneering a Rogelio'spanic marketing mix methodology to quantify the effect of Rogelio'spanic advertising and increase sales by 20% (+$1MM).

Martinez is a strategic thinker with a proven track record of success in growing businesses. Rogelio is an excellent communicator and motivator, and is passionate about helping companies reach their full potential.

Rogelio Pier Martinez has a Bachelor of Arts from Princeton University in Economics, which they obtained in 2003. In 2001, they completed a summer course in Business at Georgetown University. In 2008, they completed Level 4 in Portuguese Language and Literature at Casa do Brasil.