Adam Gee

Adam Gee has extensive experience in retail planning and merchandising, currently serving as Vice President of Planning for JD Finish Line since April 2019, where management of the planning division across all categories is a primary responsibility. Prior roles include Senior Director of Planning and Allocation at JD Finish Line, where leadership of a team contributed to significant growth in Men's Footwear sales. Adam's background also includes key positions at JD Sports Fashion plc, where Adam played a pivotal role in quadrupling the Men's apparel business, and roles at Matalan and SPAR, highlighting a solid foundation in merchandising and management. Adam holds a Bachelor of Arts in Sports Studies from the University of Central Lancashire.