Andy Shuman

Andy Shuman is an experienced professional in digital commerce, currently serving as the Director of Digital Initiatives & Personalization at JD Finish Line since October 2012. In this role, Andy oversees strategies that enhance online sales and profit, implements customer journey best practices, and drives initiatives for various categories and brands within the digital landscape. Prior roles at JD Finish Line included Digital Initiatives Manager, Digital Operations Producer, and Digital Content Associate Producer, focusing on eCommerce strategy, campaign management, and cross-functional collaboration. Earlier experience at BlueSky Technology Partners as a Marketing Associate and Marketing Intern involved providing technical eCommerce solutions utilizing IBM WebSphere Commerce. Andy holds a Bachelor of Science in Marketing from Ball State University, acquired in 2010.