Kaitlin Kaczmarek

Kaitlin Kaczmarek serves as the Sr. Director of Digital Marketplace & Merchandising at JD Finish Line, with a career spanning over a decade at the company. In prior roles, Kaczmarek excelled in digital merchandising and showcased a strong ability to optimize online experiences, enhance revenue growth, and improve user engagement through strategic merchandising practices. Kaczmarek's earlier experience at Columbia Sportswear included roles such as Store Inventory Analyst and Ecommerce Merchandiser, where Kaczmarek focused on inventory management and online merchandising strategies. Kaczmarek began the professional journey as an Ecommerce Customer Care Representative and Sales Representative, contributing significantly to sales goals and account management. Kaczmarek holds a Bachelor of Arts in Communication from Santa Clara University.