Marissa McFadden

Marissa McFadden currently serves as the VP of Marketing Strategy & Retail Experience at JD Finish Line, where responsibilities include leading go-to-market strategies for global brand partners like Nike and adidas and overseeing brand-defining campaigns across various touchpoints. Previous roles at JD Finish Line include Senior Director of Brand & Loyalty, where management of a 15+ member team focused on seasonal advertising campaigns, and Director of Brand Marketing, which involved creating integrative campaigns that enhanced brand visibility. Early in the career, Marissa worked at Examiner.com as an Online Editorial & Social Media Contributor, honing skills in content creation and editorial strategy. Marissa holds a Bachelor of Arts in Communication and Media Studies from the University of Colorado Denver.