Finning
Aaron Glasser is a seasoned marketing professional currently serving as Senior Marketing Automation Manager at Finning since February 2020, where responsibilities include acting as the Eloqua product owner and enhancing customer experience through innovative marketing technologies. Noteworthy achievements include designing a warranty renewal program that increased revenue twentyfold and leading the development of a custom customer data platform that unlocked $10 million in new opportunities. Previously, Aaron held positions at Western Union Business Solutions, where contributions spanned from Digital Marketing Manager to Product Marketing Specialist, achieving significant improvements in lead tracking, conversion rates, and campaign success metrics. Earlier experience includes a role at DDS Wireless International, focused on integrated marketing campaigns, and as an Independent Business Owner for a game console repair business. Aaron holds a Diploma in Entrepreneurship and Marketing from the British Columbia Institute of Technology and a Bachelor of Arts in Political Science from The University of British Columbia.
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Finning
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Finning International Inc. is engaged in the selling, servicing and renting of heavy equipment, engines, and related products in various markets worldwide. Its segments include its Canadian operations, which include British Columbia, Alberta, Saskatchewan, Yukon, the Northwest Territories, and a portion of Nunavut; South American operations, which include Chile, Argentina, Bolivia, and Uruguay, the United Kingdom and Ireland operations, which include England, Scotland, Wales, Northern Ireland and the Republic of Ireland. It offers products and services through four lines of business: product support, new equipment sales, used equipment sales and equipment rental. It provides replacement parts, and maintenance and repair services for the products it sells. It distributes Caterpillar Inc.'s products, such as tractors, off-highway trucks and drills. It buys and sells used equipment domestically and internationally. It owns fleets of equipment for short-term rental and medium-term rental.