David Primrose

David Primrose is an accomplished executive with extensive experience in leadership roles within the equipment and rental industries. Currently serving as President at Finning since August 2021, David has also held interim positions as President and Chief Human Resources Officer within the same company. David holds board memberships with Associated Equipment Distributors, PipeLine Machinery CAT, and previously with Energyst CAT Rental Power. David's prior experience includes serving as Managing Director at Finning UK & Ireland and various leadership roles at Finning from 2006 to 2018. David has enhanced professional qualifications through an Executive Program at Stanford Graduate School of Business and holds a CPA, CGA designation from Chartered Professional Accountants of Canada.