Carita Riutta

Carita Riutta is an experienced professional with a strong background in sports management and marketing. Currently serving as Key Account Manager and Team Lead at the Finnish Olympic Committee since October 2015, Carita focuses on digitizing services for Finnish sports clubs through the Suomisport platform and managing the Lasten Liike program to enhance children's physical activity in collaboration with various stakeholders. Carita's experience also includes event organization and coaching at Runner's High Oy, where involvement spans running events in the Helsinki area. Previous roles include Key Account Manager at Frictape Net Ltd and Event Coordinator for major athletic events at the Finnish Athletics Federation. Carita holds a Master’s degree in International Business from Aalto University and has a diverse educational background including studies at multiple international institutions.